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We create
designs that are intuitive, user friendly and universally
appealing, to help you reach global audiences. From
simple brochure sites to complex web applications,
our designs are crafted to catch audience attention,
while making browsing experiences unique. |
| A website
is not just a collection of pages and pictures,
but an on-line reflection of what your company stands
for, a complement for your salesman. |
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| Clear, consistent
icons, graphic identity schemes, and graphic or text-based
overview and summary screens can give the user confidence
that they can find what they are looking for without wasting
time. |
| Users will not
tolerate long delays. Research has shown that for most
computing tasks the threshold of frustration is about
ten seconds. Web page designs that are not well "tuned"
to the network access speed of typical users will only
frustrate them. |
| The user interface
for your Web site should follow the general navigation
and layout conventions of major Web sites because your
users will already be used to those conventions. Users
spend most of their time on sites other than yours, so
avoid highly unusual interfaces if you wish to attract
and keep a large audience. |
| For maximum
functionality and legibility, your page and site design
should be built on a consistent pattern of modular units
that all share the same basic layout grids, graphic themes,
editorial conventions, and hierarchies of organization.
The goal is to be consistent and predictable; your users
should feel comfortable exploring your site and confident
that they can find what they need. The graphic identity
of a series of pages in a Web site provides visual cues
to the continuity of information. |
| Cross-browser
considerations: Most Web sites are designed to work
properly with all-or at least the most widely used-Web
browsers. Designers often use browser-safe colors, avoid
browser-specific capabilities, and perform thorough testing
of their pages on many browsers and browser levels. |
| Pulldown
navigation menus: Many navigation schemes use cascading
menus: The top or side of the page lists choices that,
when moused over or clicked on, open successive levels
of submenus. This scheme allows users to access pages
deeper within the site without having to click through
intermediate pages. |
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