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"How
you gather, manage and use information will determine
whether you will win or loose" |
| - Bill
gates |
| Business
@ the speed of thought |
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| Our understanding
of creative communication has been forged over the last
five years in the heat and pressure of delivering quality
content to demanding Clients. Our solutions have helped
many organizations stand out in today's information overloaded
world by effectively communicating to the right audience.
From the simplest online brochure to the most complex
white paper, we make your content work harder. |
| Content
Creation |
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For Web sites, analysis
determines things like: |
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What
information is needed/desired? This becomes the
list of content topics. |
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What
information is the most important? This goes on
the Home page and main pages of the site. |
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What
are the main topics and which are subtopics? These
become the main and sub-navigation links. |
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Within
a topic, what are the related topics? These become
hypertext links. |
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| Searching: Most
content-based Web sites are designed with searching in
mind. They use specific strategies to increase their relevance
rank with the major search engines, and many have their
own search capabilities. Well-designed Web sites provide
navigation and contextual orientation cues on each page-in
case a user searches the Web and lands on a page within
the site. |
| Page titles: In
Web site design, it's considered good practice to use
a unique page title (the text that appears in the browser
title bar) for each page-for several reasons. First, it
enables users who bookmark the page to quickly identify
it in their Favorites. Second, it provides context for
users who land on the page from outside the Web site,
such as from a Search engine or hypertext link. |
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| Hypertext
vs. linear tasks: In most Web sites, users can jump
from one page to another using hypertext links. Designing
good hypertext requires some thought about how and when
to link to related content. |
| Scrolling:
Scrolling is another hotly debated topic in Web design.
Would users rather see a small number of long pages or
a large number of short pages? As you can see from the
multitude of styles out on the Web today, there is no
right answer. |
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