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Link Building
is the process of establishing links
from other sites to point to your
own. This is one of the most critical
components of a successful search
engine marketing campaign and the
benefits are two fold:
Search engines,
Google in particular, give a lot of
weight to sites that have a lot of
inbound links. Inbound links are one
way links from other sites to your
site. The more inbound links from
good, quality sites, the higher a
given site could rank - all things
being equal. Obviously, having links
on other sites pointing to your website
can result in the benefit of increased
traffic to your site
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